Newborn Photography Under Lockdown

These are unprecedented times. With many people struggling to keep their businesses afloat under lockdown we have put together some information that might help. Sometimes getting creative is the way forward. 

Socially Distanced Photo Shoots

Nick Church gives simple instructions on how to go ahead with your newborn shoots. It does rely on an outdoor space but it does mean that parents don't have to miss out on those precious first photographs. It also means business can still carry on. This is entirely dependent on your governments advice but if you can do it, why not?

Expand your Audience with Tips and Tricks

Diana Baker is a newborn photographer from Edinburgh. She has created free tutorials for parents on how to photograph their newborns. There may seem like few advantages to providing free information to potential customers. Why provide them with a way to do what you do for free? We have an answer for that.- brand. Building brand recognition will prove hugely beneficial in the long run. By offering a service for free (a quality service) you are building trust and loyalty. When the lockdown is over and people are looking to their next big life events, they will remember you and be straight on the phone for the cake smash photos.  Remember, your potential customers have more 'free time' at the moment. Anything that gets them spending their free time with you will be beneficial in the long run.

Look at Future Sales

Time for a competition? Offering a prize for the best 'at home shoot' may increase interest in your business. There are many ways to do this but offering a voucher prize for a future newborn shoot might be just the incentive people need. Plus, they may even provide you with inspiration for future setups. This article gives you reasons why now is the time to hit your marketing strategy head on. 

Change of Subject

Make the most of your skills. Ute-Christin Cowan , a newborn photographer from New York, has changed her subject matter but not her approach. Read this article to find out what she is doing under lock down. There are still lots of places out there in need of professional photography and many can get a product to you whilst maintaining social distancing. Changing tact for a while is not necessarily a bad thing, especially if it keeps your business ticking over. The food industry, in particular, is booming. Can you harness a bit of their success? Maybe do photography for local food outlets. 

Get Financial Help

Don't forget to look into the ways you can be supported by your government. The UK government is offering various loans, business assistance and mortgage holidays to help you keep afloat. They are not suitable for everyone but if they help you get through the next few months it might be worth it. 

Good luck everyone, Felt Fur are rooting for you!

Stay safe. X